Wine · Real Estate · Travel

Ingrid
Cheng

A career built at the intersection of art, design, and culture. Wine, real estate, travel — different industries, one instinct: connecting people to things they'll genuinely love.

"I've never believed in formula. The most interesting work always lives in the nuance."

— Ingrid Cheng, MBA

What I do

Three ways to work together

Each practice is distinct. All three draw on the same core instinct — understanding what someone truly wants, and finding the exact thing that delivers it. Rarely the obvious answer. Always the right one.

01

Wine Marketing Consulting

I spent years managing $9M+ media budgets for some of the industry's most recognized names. What I bring to smaller and growth-stage brands is that same rigor — applied with the flexibility and creative hunger that only works at a more human scale. I don't apply a formula. I find the approach that actually fits.

  • Consumer insights & data-driven strategy
  • Paid media management & campaign execution
  • Brand narrative refinement & positioning
  • Social media & content strategy
  • DTC e-commerce strategy & launch
  • Fractional CMO retainers
02

Real Estate · San Francisco

I was the person who went to open houses in my neighborhood just because I loved the spaces — long before I became an agent. Now I help people find their nook in one of the world's most layered, livable cities. Whether you're buying your first home or reimagining what a space could become, I'm here to help you craft something that fits your life — not just your budget.

  • First-time San Francisco buyers
  • Design-forward & lifestyle properties
  • Creative paths to ownership — duplexes & income properties
  • Wine country & second homes
  • Relocation to the Bay Area
03

Travel · Fora Advisor

I've been planning dream itineraries — for myself, for friends, for the joy of it — my entire adult life. Now I do it for clients. I'm good at reading how much structure a trip needs and building exactly that: the restaurant you wouldn't have found, the producer who pours you something unreleased, the right amount of planned free time. Italy, France, Spain, Japan, and beyond.

  • Custom itineraries for independent & group travel
  • Wine region & culinary journeys
  • Art, culture & seasonal experiences
  • Safari, expedition & bucket-list travel
  • Weekend escapes built around exhibitions & events
Background

Wine credentials

WSET Diploma · Level 4 Certified Specialist of Wine WSET Sake Level 3

Education

MBA · Washington University in St. Louis, Olin Business School Grand Diploma · French Culinary Institute BA cum laude · History, Art History & Music · New York University

Philosophy

Travel is how
I stay sharp.

I don't travel to check places off a list. I travel for the experience itself — and sometimes the richest experiences come from returning somewhere and seeing it completely differently. What draws me, wherever I go, is understanding how people live well — the design of their spaces, the rhythm of their days, the way they gather.

The best travel moments are rarely the ones you planned most carefully. They're the spontaneous detour, the recommendation from someone you just met, the meal that turns into a three-hour conversation. I plan the structure so those moments have room to happen.

20+
Years in wine & food
30+
Countries visited
4
Wine certifications
3
Degrees & diplomas
Let's connect

Ready to work
together?

Whether you're a wine or spirits brand looking for a marketing partner who actually knows the category, a buyer ready to find your place in San Francisco, or a traveler who wants someone to obsess over the details so you don't have to — I'd love to hear from you.

Message received.

I'll be in touch within 1–2 business days.

hello@ingridcheng.com